Okay, I have a few issues with this video.
1. “Studies have shown that women are more likely to watch a video if it features a hot guy.”
Uh…which studies? Sure you’re not projecting there? In my case, I’m more likely to watch a video if it’s funny. Or if Jay Smooth made it.
2. Not all ladies like hot dudes.
It’d be nice if there was a version of this app that featured a badass lady telling you to check your breasts.
3. Why do we feel the need to use sex to sell breast cancer awareness?
Plenty of people have pointed out the absurdity of the misguided “Save Second Base” campaign (get a breast exam, because not having boobs to grope is way more tragic than people dying!). Breast cancer isn’t just a lady problem–as one commenter over at Smart Bitches, Trashy Books put it, “If you’ve got nipples you can get breast cancer” (yes, it’s much rarer in men, but it does happen).
At the same time, I actually like this video’s brand of humor a lot better than “save second base”–at least it’s playing a bit with notions of objectification. And doesn’t feature any pink ribbons or teddy bears.
So the video’s got its flaws. But it still made me laugh. And was I alone in hoping the guys would start making out?